AI Search Optimization (GEO)
Your Customers Are Asking AI for Recommendations. Does Your Michigan Business Show Up? More people are now opening ChatGPT, Perplexity, or Google’s AI Overviews instead of scrolling ten blue links, and when those tools name a business, you are either in the answer or you are invisible. We make sure your Michigan business is the one the AI cites, using the same honest, verifiable approach we bring to traditional SEO.
Pricing
AI search optimization is built into our SEO plans, not sold as an expensive add-on. It is included on the $235 Pro plan and every tier above, and we can add it to any lower plan if you want to start there. Pick the plan that fits, and the CTA carries it straight to checkout.
For small Michigan businesses starting their first SEO campaign.
$75 one-time setup · 8–10 days
For established businesses ready to compete across their metro.
$140 one-time setup · 10–12 days
Our most popular plan for serious Michigan market competitors.
$260 one-time setup · 12–14 days
For multi-location businesses and competitive industries.
$380 one-time setup · 14–16 days
For statewide brands and enterprise SEO programs.
$620 one-time setup · 16–18 days
All plans are month-to-month with no long-term contract. Setup from $75. Not sure which plan fits? Start with a free analysis.
This Grand Rapids company was ranking fine in classic search but was nowhere in the AI answers its buyers were starting to trust. We rebuilt its entity and schema foundation, published llms.txt and conversational, answer-ready content, and strengthened the citations AI engines lean on. Within five months it was being named in AI Overviews and ChatGPT responses for its core service questions, and inquiries climbed 118%.
Read the full case studyWhat's Included
We turn your business into a clearly defined entity, Organization, LocalBusiness, Service, and FAQ schema, so AI engines understand exactly who you are, what you do, and where in Michigan you do it.
We publish an llms.txt file and structure your key pages so large language models can read, parse, and quote them cleanly, the same setup we run on our own site.
AI answers questions, so we write content that answers questions: clear, direct, well-organized pages built to be lifted into a ChatGPT or Perplexity response, not buried in fluff.
We mark up FAQs and add Speakable schema so voice assistants and AI engines can pull crisp, spoken-friendly answers about your business straight from your pages.
AI engines trust businesses the wider web already trusts. We build the consistent citations, mentions, and authority signals that make you a safe answer to recommend, each reported with a live URL.
We tune your Google Business Profile and target the natural, spoken phrasing of voice and AI queries, the “who’s a good …near me” questions your customers actually ask out loud.
The Basics
AI search optimization, also called generative engine optimization, or GEO, is the work of getting your business named, cited, and recommended inside AI-powered answers. Instead of optimizing only for a ranked list of links, you optimize to be the source an AI tool quotes when someone asks it a question. The destinations that matter are ChatGPT, Google’s AI Overviews (the AI summary at the top of many searches), and Perplexity, plus the voice assistants people already use every day: Alexa, Siri, and Google Assistant.
Mechanically, these tools work differently from a classic search results page. They read the web, identify the entities and facts that answer a question, weigh which sources are trustworthy, and synthesize a single conversational reply, often naming just one to three businesses. There is no page two to fall back to. Either the AI considers you a credible answer to that question, or your competitor gets named and you never know the conversation happened.
GEO is how you earn that credibility on purpose. It comes down to three things working together: machine-readable structure (clean schema, an llms.txt file, well-formed content) so AI can actually parse what you offer; conversational, answer-shaped content that maps to the real questions people ask; and authority signals, consistent citations and mentions across the web, that tell the AI you are a safe business to recommend. Get those right and you move from invisible to quotable.
It also covers voice search, which is really the same problem in a different package. When someone asks Siri or Google Assistant for a recommendation, the assistant wants one clean, spoken-friendly answer. FAQ and Speakable schema, plus content written the way people actually phrase questions out loud, are what let your business be that answer.
Here is the honest part about why this matters now. AI-assisted search behavior is rising fast, and a real cluster of Michigan AI and GEO searches, on the order of 130 a month today and growing, is emerging as businesses and buyers look for who does this work. That is forward-looking, not a finished gold rush, and we will not pretend otherwise. But the foundation you build now is exactly what compounds as the behavior keeps growing, which is why the right time to start is before your competitors do.
Michigan
The best news about GEO is that it is not a separate empire you have to fund from scratch. It rides on the same authority foundation as real SEO. The clean technical structure, the genuinely useful content, and the credible links that earn you Google rankings are the very same signals AI engines use to decide who is trustworthy enough to cite. That is why AI search optimization is built into our SEO plans rather than sold as a pricey bolt-on, it is an extension of the work, not a parallel invoice.
It complements, never replaces, your traditional search effort. Most Michigan businesses still get the bulk of their leads from classic Google results and the Map Pack, and that is not changing tomorrow. Our Michigan SEO services and local SEO remain the engine; GEO is the forward-looking layer on top that protects you as more of your customers start asking AI first. You are not betting the business on a trend, you are getting ahead of one while keeping the proven channels strong.
We are honest about the Michigan market here, the same way we are with everything else. The AI and GEO search cluster in Michigan is emerging, not enormous, roughly 130 searches a month right now. We frame this as a smart early position, not a flood of overnight traffic. The payoff is twofold: you start showing up in the AI answers your customers increasingly rely on, and you build the structured, authoritative foundation that pays off more every quarter as adoption climbs. That is a forward-looking play, and we would rather you understand it that way than oversell it.
The strongest reason to trust us with this is simple: we already do it on our own site. The schema, the llms.txt file, the entity and FAQ markup, the answer-shaped content, that is not theory we read about, it is the exact setup running on this website. We practice GEO on ourselves first, then bring what works to your campaign. Most agencies are still figuring out how to spell it.
And we hold AI search optimization to the same transparency standard as the rest of our work. Every citation and link we build is reported with a live, clickable URL. Every plan is month-to-month, so we have to keep earning your business. Twenty years of search experience and a 94% client retention rate sit behind the work, now pointed at the next chapter of search, not just the current one.
How It Works
We check how ChatGPT, Perplexity, and Google AI Overviews currently answer questions in your space, and whether you’re named, ignored, or losing to a competitor.
We build clean Organization, LocalBusiness, Service, and FAQ schema so AI engines can identify your business as a clear, trustworthy entity.
We publish llms.txt and structure your key pages so large language models can read and quote them cleanly, the same setup we run on our own site.
We write conversational, question-driven content and add Speakable markup so your pages are easy to lift into AI and voice answers.
We build the consistent citations and mentions AI engines rely on to decide who’s safe to recommend, each reported with a live URL.
We re-test the AI tools, show you where you’re now being cited, and refine the plan in a clear monthly report.
We kept hearing prospects say they “asked ChatGPT” before they called us, and we had no idea if we were even in those answers. This team got us cited in the AI tools our buyers actually use, explained every step in plain English, and our inquiries are up 118% in five months. It’s the most forward-thinking SEO work we’ve found in Michigan.
FAQ
AI search optimization, also called generative engine optimization, or GEO, is the work of getting your business named and cited inside AI answers like ChatGPT, Google AI Overviews, and Perplexity, plus voice assistants like Siri and Alexa. Instead of optimizing only for a ranked list of links, you optimize to be the source the AI quotes. It builds on the same foundation as our Michigan SEO services.
We can make your business a far more likely answer, yes, by giving AI engines clean schema and an llms.txt file to read you, answer-shaped content to quote, and the authority signals they trust. We won’t promise a specific phrasing on a specific day, because these tools are generative and constantly changing. What we will do is build the foundation that gets businesses cited, and re-test the tools so you can see where you’re showing up. Our Grand Rapids client went from invisible to named in AI answers in about five months.
Regular SEO aims to rank your pages in Google’s list of links; AI search optimization aims to get your business named inside a single synthesized AI answer where there’s no page two. The good news is they share a foundation, clean structure, useful content, and real authority feed both. GEO adds entity/schema work, an llms.txt file, conversational content, and voice markup on top of your local and organic SEO. It complements your traditional effort; it doesn’t replace it.
llms.txt is a structured file you publish on your site that helps large language models, the tech behind ChatGPT and similar tools, find and understand your most important content cleanly. Think of it as a clear map for AI, the way a sitemap is a map for search crawlers. We publish llms.txt for our clients and run it on our own site, so this isn’t theory for us, it’s our standard setup.
Yes. Voice search is the same problem in a different package: when someone asks Siri, Alexa, or Google Assistant for a recommendation, the assistant wants one clean, spoken-friendly answer. We add FAQ and Speakable schema and write content the way people actually phrase questions out loud, so your business can be that spoken answer, especially for natural “near me” voice queries.
It builds on your authority foundation, so it follows a similar curve to SEO: meaningful movement typically over a few months rather than days, with results compounding from there. Our Grand Rapids client was being cited in AI answers within about five months. We’ll re-test the AI tools and show you progress in plain English each month rather than asking you to take it on faith.
For most Michigan businesses, yes, as a forward-looking layer, not your only channel. We’re honest that the Michigan AI and GEO search cluster is emerging (around 130 searches a month today), not a flood. The value is that you start appearing in the AI answers your customers increasingly trust, while building structure and authority that pay off more every quarter as adoption grows. Getting ahead of it now beats scrambling later. Start with a free analysis and we’ll tell you honestly where it fits.
It’s exactly when AI search optimization is worth doing. Ranking well already means you’ve built the authority foundation GEO rides on, so adding it is efficient, and your competitors who rank well are the ones AI is most likely to name instead of you if you sit still. Classic rankings and AI citations are different surfaces; being strong on one doesn’t guarantee the other. On our plans it’s included on Pro and above, so you protect a position you’ve already earned.
Why Us
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